Posts Tagged ‘small businesses’

Want The Bang for The Buck?

May 4th, 2010

No Need to Be Left in The Dark

When is the best time to start a business? Perhaps you have an idea, but in this economy are you crazy for getting started now? Or are you running a small business and having difficulty attracting new customers and wondering when things are going to get better?

I can’t imagine starting or managing a small business anywhere else except this great country. To wax a bit historic and patriotic, when the framers of the Constitution worked tirelessly at the Constitutional Convention in the spring and summer of 1787, they knew the power and potential of having a free market. They wanted all to have the opportunity to fulfill their dreams. The framers stuck to these free market principles:

  • The freedom to try
  • The freedom to buy
  • The freedom to sell
  • The freedom to fail

At Boostability, we’re rooting for the small business, the dreamer, the visionary. We created a do-it-yourself (DIY) online marketing package that will get your business noticed without much impact on your budget. We’re not about that failure part.

I posted an article a few months ago about how customers aren’t referring to phone books much to find businesses. Instead, they’re going to their trusty search engine and looking at the results that pop up on the first page. The winning business is the one that has done the work to get their site noticed. Recent polls suggest that 90% of online searchers don’t click past the first page. Where does your website rank?

There are many Search Engine Optimization (SEO) companies out there that would like to get you on that first page, and if you have the budget for that kind of monthly spend, this may well suit you. However, to the small business owner just getting started and being meticulous about every dollar spent, an SEO agency may be out of range.

Enter Boostability’s DIY SEO work-flow product. Our team of developers and SEO experts have been in the business for over six years and we know what it takes to get a business noticed on the web. When we started developing our automated work-flow application, we had the small business owner in mind. The spending for SEO has increased significantly in the last few years and is expected to rise sharply still. Small businesses are catching on but, simply put, if the money is not there, does that mean the small business owner is out of luck? We think otherwise.

There is a place for a small business owner to follow along as an SEO consultant would and perform the functions necessary to get noticed on the web. Boostability’s DIY SEO automated work-flow application is accessible online for a low monthly cost and will walk a user through all the important steps to build a website’s presence.

The process may only take a few hours a week and then, with regular attention, in a few months you may see your website show up at the top of the list. If you’d like to learn more about this easy-to-follow product, visit us at http://www.boostability.com/SEO-Software or give us a call at 1-800-261-1537.

–JK

1001 SEO Tips

June 14th, 2009

1001 SEO tips.

I really don’t have 1001 seo tips.  I thought it would be funny because there are so many search engine sites offering, top 10, top 25 and even top 55 seo tips.  Why I think it is funny, is because there really could be 1000 of tips.  So how can anyone really perform seo?   Do you really need to follow all these tips to rank on the search engines?

The quick answer is no.   Of course if you are trying to rank for mortgages or free ringtones, then you really need to follow every tip and then some.  What if you are the thousands of local businesses and even small businesses that just need to rank for restaurants in Lehi Utah.  Should this restaurant spend a few hundred to a few thousand dollars to a seo company to help him rank?  The quick answer is maybe.

You may be an owner of that restaurant that is really good at making garlic bbq pizza(my favorite), but doesn’t really want to deal with anything related to local online marketing.  Of course maybe he is on a tight budget and designed his own website and just needs a little help optimizing it.   There are a lot of self service top 1 million tip sites that he could go to, but will it really help him?  Quick answer no.

There is a need for inexpensive help with SEO without becoming an expert.   Google has made an attempt with “Google webmaster tools”.  Although they are not quite there yet, this is a really good resource for the small business owner and expert.

What about seomoz?  I love that site.   If you already know what you are doing, they are a great resource.  They have great tools and insightful articles.  Randfish also blogs about running a small business from startup, which I find fascinating.  But for this restaurant owner, it might as well be Greek.

There are a number of inexpensive self seo sites that are starting to pop up and disrupt the traditional seo world.  Will they actually fill this void?  Time will tell.  Boostability is one that hopes to.  We offer the first few action items for free showing the local business how easy it is to use their service.

Watch for Boostability and other sites in the coming months and give them a try before hiring a consultant.