Published on July 16, 2012
Web page load speed is a major factor in ROI and conversion rates. In addition, Google uses the web page load speed to determine rankings. Matt Cutts states that web page load speed is, in fact, used in creating search results, though there are other factors that are weighted more heavily in creating those results. [...]
Published on June 26, 2012
The first step to successful Search Engine Marketing is site optimization. Ultimately, your site needs to provide a great experience for your visitor, while having the necessary content to rank in the appropriate markets for your business. If your resources are limited, sit down with your SEO company and tell them you want to work on improving your site before starting other work. Your resources can be allocated to proper keyword research, creating relevant and unique content, or creating a fun and efficient website experience for your customer.
Published on June 5, 2012
You own a small business and you’re trying to make your presence known online. The challenge many small business owners face is trying to dream big on a small budget. This is a necessary challenge because you know that for a business to survive these days you have to have an online presence. With each [...]
Published on August 9, 2011
One of the most common concerns that comes up with SEO marketing is how long it takes to see the desired results. Understanding SEO and having proper expectations for the time frame will help eliminate some of the reasons why people give up prematurely. The effects of traditional marketing are not always instantaneous either, and take time to [...]
Published on July 26, 2011
I’ve had many conversations with small businesses regarding their online marketing. There are often reoccurring themes that spring up when SEO or PPC comes up in the conversation. The PPC conversation might sound like this: “We threw some money at Google Adwords and ended up spending a lot of money very fast with limited results, [...]
