To Have or Have Not: How Exact Match Domain Affects Your Rankings

Published on October 23, 2014


Do a little research on exact match domains (EMD)—also called keyword domains—and you’ll soon notice a lot of conflicting opinions. Some SEO bloggers insist they’re on their way out; others say they’re still important for top SERP rankings. If you’re unfamiliar with exact match domains, or EMD, as we’ll call them for convenience here, let’s [...]

Google Releases Penguin 3.0 Update

Published on October 21, 2014

Google Penguin 3.0 Update Infographic

Google Penguin 3.0 Update Infographic Postscript, Oct 21:  Google has confirmed that the Penguin roll out will continue gradually over few weeks. Postscript, Oct 22:  It seems that the update has finished for the countries we monitor.  We are still monitoring as it is likely that tweaks will still be made in the coming days. [...]

The Booster Seat Episode 10: Pubcon

Published on October 17, 2014

The Booster Seat on BoostTV

Prefer Vimeo?  Watch The Booster Seat Episode 10 here. Hey there Boosters! Welcome to another edition of the Booster Seat. I’m Andrew Eagar and last week I went to Vegas. No, I didn’t hit the slots or go to fancy restaurants or anything like that. I actually went to a conference down there…PUBCON to be [...]

The Booster Seat Episode 9: Headings

Published on October 9, 2014

The Booster Seat on BoostTV

Hey there, Boosters! I am Andrew Eagar! Welcome to another edition of The Booster Seat. Today we are talking about headings and how to optimize them. Headings are another piece of code on your website that can bring a little more emphasis to your pages. What are Headings? Headings can bring emphasis to certain aspects [...]

5 Key Elements that Unlock the Door to a Higher Pagerank

Published on October 6, 2014

Unlock Your Website With SEO

Q: How are we ranking? If you’re a business owner who’s asked your marketing director this question, you already know the importance of pagerank. If you’ve only just created an online presence, now’s the time for improving your search engine results and building your pagerank, particularly if your site isn’t getting much traffic. So, what [...]

The Booster Seat Episode 8: Meta Descriptions

Published on October 3, 2014

The Booster Seat on BoostTV

Hey there Boosters! Welcome to the Booster Seat. My name is Andrew Eagar and today we will be talking about Meta Descriptions, specifically those descriptions you put under your website so that people can see you. Well, let’s get started. Take a walk with me. So when we talk about meta descriptions, we’re talking about [...]

How Google’s Panda 4.1 Update May Affect Your Website

Published on September 30, 2014

Panda Update

Earlier this week Google started a roll out for an improved Panda algorithm update – Panda 4.1.  Google’s most recent Panda update focuses on giving smaller websites a boost and attacking Internet “fluff” by continuing to push quality over quantity when it comes to relevant site content. Pulling data from a variety of clients, Boostability [...]

The Industry Update: AdWords Location Services, Structured Snippets, Pinterest Ads & More

Published on September 23, 2014

World Wide Web

Google Adwords Starting in October 2014, your AdWords and AdWords Express accounts will be upgraded to use the same location information from the Google My Business account currently linked to your AdWords Express campaigns. Any locations that you’ve manually added to your AdWords account will be removed. What Now? AdWords Express You won’t need to [...]

The Booster Seat Episode 7: Google Reconsideration Requests

Published on September 22, 2014

The Booster Seat on BoostTV

Hey there, Boosters! Welcome to another edition of the Booster Seat. Today we’re going to be talking about Google Reconsideration Requests and how you can handle them. The first thing you need to know about a Google Reconsideration Request, or even manual actions, is that you need Google Webmaster Tools installed on your website to [...]

What Is Semantic Search?

Published on September 15, 2014

What Is Semantic Search

Semantic search sounds like a foreign language, I know. It’s not.  It’s a big word to describe a pretty simple concept.  Semantic search is the reason you get pretty decent search results when you type “bad hair day.” Instead of taking you just to pre-teen forums where the words “bad hair day” are repeated over [...]