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Boostability Press Release, March 23, 2010

March 23rd, 2010

Small Business Service Providers Increase Revenue Stream by Offering Search Engine Optimization (SEO) to Their Customers

Organizations that cater to small and local businesses can easily expand their product offerings by adding SEO. Boostability offers a proven model that can be configured to meet the needs of the organization and bring in new revenue streams.  

Lehi, Utah (Boostability) – Search Engine Optimization (SEO) tools are just one offering available to businesses eager to find an edge on the Web. Small Business will also work with web service providers for website design, website hosting, Search Engine Marketing (SEM – including SEO, pay-per-click, and Maps Optimization), website analysis, merchant accounts, and the list goes on.

Boostability’s focus is on providing the best organic search software tools and services on the market today. We recognize the value an optimized website is to a business reaching out to attract new customers, build new relationships, and foster growth.

Since we don’t design websites, host domains, or set up merchant accounts, we’re always interested in partnering with organizations that do provide these services. In addition, we’ve discovered that other business services can benefit by offering their customers web-based packages, including SEO.

Travis Thorpe, CEO of Boostability, sees a real value-add for web and business service providers if they include SEO as part of their product offerings. “We’ve spent our time and money developing the best SEO enterprise campaign management platform that combines an easy to manage work flow process,” he says. “Our partners see the need to be able to manage all of the customer SEO work with a single centralized platform that the entire organization has access to. Partners need a platform that addresses operational issues and can scale the SEO offering.”

Boostability is flexible with the types of partnerships it establishes. Thorpe continues, “We’re aware that our partners may not have the resources to manage SEO activities, and that’s fine. We can configure the software to be accessible to our partners’ customers for self-service SEO or our team can fulfill these services.” He adds, “What’s great is that for a low cost you can white label the SEO workflow software and brand the service as your own.”

Who do we think makes a great fit for partnering ventures? As mentioned, hosting, web development, and web-service oriented companies are excellent. However, we’re also interested in exploring possibilities with non-web-based providers that may deliver such local business services as advertising, print media, or even legal services. Thorpe sums it up, “The partnership possibilities are widespread in the SMB marketplace.”  

About Boostability:

Boostability provides an integrated enterprise-level SEO software platform for Internet marketing companies and professionals that service the SMB marketplace. Its enterprise workflow platform gives the ability to efficiently manage all your SEO customer needs.

For more information:

Media contact
Jason Koop, Marketing/Communications
Boostability

Jason@boostability.com
1-801-571-1816

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Posted in Local Online Marketing, Press Releases, SEO Partnerships, Small Business

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Boostability Press Release, March 3, 2010

March 2nd, 2010

Agencies Use SEO Campaign Management Software to Deliver results for Small Businesses

Small businesses need a cost effective local search solution. Internet marketing agencies are addressing the market, but need tools and campaign management software to deliver high value to the customer in a cost effective way. Boostability offers a web-based solution that automates local search campaigns.   

Lehi, Utah (Boostability) – Travis Thorpe, CEO and co-founder of Boostability, a search engine optimization (SEO) campaign management solution provider, is painfully aware of the problems Internet marketing agencies face when servicing smaller-sized customers. “Local businesses need a cost-effective solution.  Traditional SEO strategies and consultation can be too expensive for them,” Thorpe explains. “There’s a big difference between national SEO campaigns and local search campaigns.  We’re certain the bulk of the work for the local campaigns can be automated with dynamic software to deliver high results.”  

Yet, Search Engine Marketing Professional Organization (SEMPO), a global non-profit serving the search engine marketing (SEM) industry, posted on its website that SEM spending in 2008 totaled $13.4 billion. By 2013 the number is expected reach $26.1 billion. That exponential leap is causing these marketing agencies to take notice.

Large enterprises will continue to pay for search engine marketing, so where is the extra spending going to come from?  Thorpe believes a large chunk of the money will be drawn from local businesses entering the search market.  Marketing agencies will be adapting to meet their needs. This translates to the agency maximizing its efficiencies if they want to see strong profit returns.

Thorpe and fellow founder and President, Rick Horsley, started Boostability in February 2009 to meet the needs of the emerging local search market . They recruited top talent to develop and  launch cutting-edge web-based SEO campaign management technology. Boostability’s tools automate redundant SEO activies and provide reporting to its customers.

The application is live and being utilized by thousands of users, ranging from web hosting providers, Internet marketing agencies, and small business owners.  “My dream has become reality. Our team has created a product that can help agencies efficiently meet the needs of their local search clients.”

Boostability’s technology provides easy to use workflow processes that generate relevant action items. Agencies have the ability to white label the management platform to provide seamless automated reporting to their customers. Thorpe adds, “It provides a turn-key solution for agencies that want to provide a local search solution and deliver the quality reporting their customers are hungry for.” He thinks this can bode well for retention rates – which is essential to any marketing agency.

About Boostability:

Boostability provides an integrated enterprise level SEO software platform for Internet marketing companies and professionals that service the SMB marketplace. Its enterprise workflow platform gives the ability to manage up to tens of thousands of customer campaigns and was designed for the marketing professional to scale their operations and reach.

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Posted in Local Online Marketing, Press Releases, SEO Agency, Small Business