The Booster Seat Episode 12: Keywords & User Intent (The Halloween Edition)

Published on October 30, 2014

The Booster Seat on BoostTV

Watch Episode 12 of The Booster Seat here, on Vimeo. Welcome to another edition of The Booster Seat! This is a special episode – it’s Halloween, of course, but it’s also the last episode of the season. Yes, I know it’s sad, but we WILL be back very soon. So, since this is a special [...]

Oh, the Horror! What You Can Learn From Truly Scary Websites

Published on October 29, 2014

Bad Website

When leaves start to fall, the wind causes chills, and frost forms on grass, you know one thing is near: Halloween. Witches, goblins, and spiders decorate doors, and horror movie marathons abound. This spooky season is fun, but one place you don’t want to encounter ghastly and grim design is your website. Learn from the [...]

How To Get Rid Of A Google Penalty Once And For All

Published on October 27, 2014

Google Penalties

Uh-oh.You’ve hired a sub-par SEO company or you’ve used old SEO tactics and now you’re the recipient of a Google penalty . Is there any way to recover from a Google penalty or are you doomed to be on Google’s bad side for the rest of time? Don’t worry – this banishment isn’t permanent. There [...]

The Booster Seat Episode 11: Google’s Penguin 3.0 Release

Published on October 24, 2014

The Booster Seat on BoostTV

Prefer Vimeo?  Catch Episode 11 of The Booster Seat here on Vimeo. Hey there Boosters! Welcome to another episode of The Booster Seat. Today I’m going to talk about the Penguin 3.0 update. So when we talk about Penguin 3.0, or any Penguin update for that matter, we are talking about spammy links. Google targets [...]

To Have or Have Not: How Exact Match Domain Affects Your Rankings

Published on October 23, 2014


Do a little research on exact match domains (EMD)—also called keyword domains—and you’ll soon notice a lot of conflicting opinions. Some SEO bloggers insist they’re on their way out; others say they’re still important for top SERP rankings. If you’re unfamiliar with exact match domains, or EMD, as we’ll call them for convenience here, let’s [...]

Google Releases Penguin 3.0 Update

Published on October 21, 2014

Google Penguin 3.0 Update Infographic

Google Penguin 3.0 Update Infographic Postscript, Oct 21:  Google has confirmed that the Penguin roll out will continue gradually over few weeks. Postscript, Oct 22:  It seems that the update has finished for the countries we monitor.  We are still monitoring as it is likely that tweaks will still be made in the coming days. [...]

4 Ways You’ll Definitely Get a Linking Penalty

Published on October 20, 2014


When it comes to linking, you’re probably aware of most of the rules. Still, many of you are practicing linking habits that are common and that you may think are harmless, when in reality these practices may be hurting your rankings. Make sure you aren’t committing these four linking sins and you should be protected [...]

The Booster Seat Episode 10: Pubcon

Published on October 17, 2014

The Booster Seat on BoostTV

Prefer Vimeo?  Watch The Booster Seat Episode 10 here. Hey there Boosters! Welcome to another edition of the Booster Seat. I’m Andrew Eagar and last week I went to Vegas. No, I didn’t hit the slots or go to fancy restaurants or anything like that. I actually went to a conference down there…PUBCON to be [...]

The Reality Behind Simplifying Your Social Media Strategy

Published on October 13, 2014

Online Marketing Profiles

Businesses of all sizes want to find a way to streamline the effort they put into social media.  Why?  There’s one simple reason.  Regardless of your level of success, cutting costs through more effective time management is always a winning concept. I have worked with major corporations that move the brunt of their social media [...]

The Booster Seat Episode 9: Headings

Published on October 9, 2014

The Booster Seat on BoostTV

Hey there, Boosters! I am Andrew Eagar! Welcome to another edition of The Booster Seat. Today we are talking about headings and how to optimize them. Headings are another piece of code on your website that can bring a little more emphasis to your pages. What are Headings? Headings can bring emphasis to certain aspects [...]