How Google’s Panda 4.1 Update Might Affect You

Published on September 30, 2014

Panda Update

Google’s most recent Panda update focuses on giving smaller websites a boost and attacking Internet “fluff” by continuing to push quality over quantity when it comes to relevant site content. Earlier this week Google started a roll out for an improved Panda algorithm update – Panda 4.1.  Pulling data from a variety of clients, Boostability [...]

Common Duplicate Content Mistakes & How to Fix Them

Published on September 29, 2014

Don't Make Duplicate Content Mistakes

Most people understand that using plagiarized content on their websites isn’t the most honest practice. These people also know that Google, Bing, and other search engines are constantly combing the web for the best and most original web pages to rank on the first page of their search results. What they might not realize is [...]

Check Your Website Health [Infographic]

Published on September 24, 2014

Check Your Website Health Infographic

Check Your Website Health Our very own Kylie Brooks said it best in her July blog post, 5 Things Your Online Marketing Company May Be Hiding.  She said… “The best way to be healthy is to implement small changes in your diet and exercise regimen, and to be consistent.  Giving up too soon or thinking, [...]

The Industry Update: AdWords Location Services, Structured Snippets, Pinterest Ads & More

Published on September 23, 2014

World Wide Web

Google Adwords Starting in October 2014, your AdWords and AdWords Express accounts will be upgraded to use the same location information from the Google My Business account currently linked to your AdWords Express campaigns. Any locations that you’ve manually added to your AdWords account will be removed. What Now? AdWords Express You won’t need to [...]

What Is Semantic Search?

Published on September 15, 2014

What Is Semantic Search

Semantic search sounds like a foreign language, I know. It’s not.  It’s a big word to describe a pretty simple concept.  Semantic search is the reason you get pretty decent search results when you type “bad hair day.” Instead of taking you just to pre-teen forums where the words “bad hair day” are repeated over [...]

How Is Google Plus Important To My Business?

Published on September 11, 2014

Jumping Donut

Did you know over 300 million people are currently active on Google’s Social Media platform, Google+?   Internationally, Google+ is considered the second most used social media platform seen in over 31 markets – the largest of which is the United States, followed by India. Don’t forget that Google+ IS Google!  When it comes to the [...]

Happily Ever After: Finding the Right Online Marketing Company for Your Small Business

Published on September 8, 2014

Fairytale Marketing

Once upon a time, an emperor learned about a nightingale whose song was the most beautiful in the land. He moved heaven and earth to acquire the bird—only to be persuaded instead to substitute a mechanical bird that could perform with a superior technique. Or so he thought. Of course, it was only when the [...]

The Booster Seat Episode 5: Title Tag Optimization

Published on September 3, 2014

The Booster Seat on BoostTV

Hey there Boosters!  Welcome to another edition of The Booster Seat!  Today, we are going to be talking about title tag optimization.  Take a walk with me. Hey, so today we are going to be talking about <titles> or Titles. We are going to be using three W’s to help teach us about titles.  First [...]

How to Monitor and Respond to Online Reviews

Published on September 1, 2014

Responding to Reviews

Nowadays, consumers are savvy. They don’t rely as much on a company’s advertisements to find out about that company. Instead, modern consumers look at online reviews by the company’s current customers. Consumers trust reviews because they view them as more truthful. Studies show that 84% of Americans are influenced by online reviews when they decide [...]

The Booster Seat Ep 3: HTTPS As A Ranking Signal

Published on August 22, 2014

The Booster Seat on BoostTV

Well hey there Boosters! I’m Andrew Eagar.  Welcome to another edition of the Booster Seat. Today, we’re going to be talking about security – specifically, the new security update Google released a couple weeks ago. When we’re talking about security, we’re talking about “What Is HTTPS?” What Is HTTPS? Let’s talk about what HTTPS is.  [...]