To Have or Have Not: How Exact Match Domain Affects Your Rankings

Published on October 23, 2014


Do a little research on exact match domains (EMD)—also called keyword domains—and you’ll soon notice a lot of conflicting opinions. Some SEO bloggers insist they’re on their way out; others say they’re still important for top SERP rankings. If you’re unfamiliar with exact match domains, or EMD, as we’ll call them for convenience here, let’s [...]

Google Releases Penguin 3.0 Update

Published on October 21, 2014

Google Penguin 3.0 Update Infographic

Google Penguin 3.0 Update Infographic Postscript, Oct 21:  Google has confirmed that the Penguin roll out will continue gradually over few weeks. Postscript, Oct 22:  It seems that the update has finished for the countries we monitor.  We are still monitoring as it is likely that tweaks will still be made in the coming days. [...]

4 Ways You’ll Definitely Get a Linking Penalty

Published on October 20, 2014


When it comes to linking, you’re probably aware of most of the rules. Still, many of you are practicing linking habits that are common and that you may think are harmless, when in reality these practices may be hurting your rankings. Make sure you aren’t committing these four linking sins and you should be protected [...]

The Booster Seat Episode 10: Pubcon

Published on October 17, 2014

The Booster Seat on BoostTV

Prefer Vimeo?  Watch The Booster Seat Episode 10 here. Hey there Boosters! Welcome to another edition of the Booster Seat. I’m Andrew Eagar and last week I went to Vegas. No, I didn’t hit the slots or go to fancy restaurants or anything like that. I actually went to a conference down there…PUBCON to be [...]

The Reality Behind Simplifying Your Social Media Strategy

Published on October 13, 2014

Online Marketing Profiles

Businesses of all sizes want to find a way to streamline the effort they put into social media.  Why?  There’s one simple reason.  Regardless of your level of success, cutting costs through more effective time management is always a winning concept. I have worked with major corporations that move the brunt of their social media [...]

The Booster Seat Episode 9: Headings

Published on October 9, 2014

The Booster Seat on BoostTV

Hey there, Boosters! I am Andrew Eagar! Welcome to another edition of The Booster Seat. Today we are talking about headings and how to optimize them. Headings are another piece of code on your website that can bring a little more emphasis to your pages. What are Headings? Headings can bring emphasis to certain aspects [...]

Understanding Site Conversion Paths as a Customer

Published on October 8, 2014

Conversion Optimization Funnel

It’s all too often that I hear how disappointed a customer is with Organic SEO. When I begin to dive deeper I find that their rankings are good and that their organic traffic is increasing. So then the golden question becomes “what is there to complain about?” The response traditionally given is something to the [...]

The Booster Seat Episode 8: Meta Descriptions

Published on October 3, 2014

The Booster Seat on BoostTV

Hey there Boosters! Welcome to the Booster Seat. My name is Andrew Eagar and today we will be talking about Meta Descriptions, specifically those descriptions you put under your website so that people can see you. Well, let’s get started. Take a walk with me. So when we talk about meta descriptions, we’re talking about [...]

How Google’s Panda 4.1 Update May Affect Your Website

Published on September 30, 2014

Panda Update

Earlier this week Google started a roll out for an improved Panda algorithm update – Panda 4.1.  Google’s most recent Panda update focuses on giving smaller websites a boost and attacking Internet “fluff” by continuing to push quality over quantity when it comes to relevant site content. Pulling data from a variety of clients, Boostability [...]

Common Duplicate Content Mistakes & How to Fix Them

Published on September 29, 2014

Don't Make Duplicate Content Mistakes

Most people understand that using plagiarized content on their websites isn’t the most honest practice. These people also know that Google, Bing, and other search engines are constantly combing the web for the best and most original web pages to rank on the first page of their search results. What they might not realize is [...]