How to Monitor and Respond to Online Reviews

Published on September 1, 2014

Responding to Reviews

Nowadays, consumers are savvy. They don’t rely as much on a company’s advertisements to find out about that company. Instead, modern consumers look at online reviews by the company’s current customers. Consumers trust reviews because they view them as more truthful. Studies show that 84% of Americans are influenced by online reviews when they decide [...]

The Booster Seat Ep 3: HTTPS As A Ranking Signal

Published on August 22, 2014

The Booster Seat on BoostTV

Well hey there Boosters! I’m Andrew Eagar.  Welcome to another edition of the Booster Seat. Today, we’re going to be talking about security – specifically, the new security update Google released a couple weeks ago. When we’re talking about security, we’re talking about “What Is HTTPS?” What Is HTTPS? Let’s talk about what HTTPS is.  [...]

SEO Leader Boostability Places #254 on Inc. 500/5000 2014

Published on August 21, 2014

Inc254of5000

    SILICON SLOPES, Utah, Aug. 21, 2014 /PRNewswire/ — In the five years since its founding in 2009, growth has been the greatest constant for Internet marketing company Boostability, a company that specializes in local search engine optimization (SEO) for small businesses. As an expert in Internet marketing, Boostability employs organic methodologies for helping small business customers ensure [...]

What Is SEO & Why Do I Need It?

Published on

Be Found On Local Search

When I first broke into the search industry, the first learning curve I faced was understanding how search engines work. The major breakthrough came when I began to understand what a search engine’s goal actually is. Just like any other business, a search engine is striving to provide relevant search results to any individual performing [...]

Does Your Content Rule The Internet?

Published on August 4, 2014

Content Is King

Get Back to Business: Market Like It’s 1999

Published on July 16, 2014

Elisabeth Osmeloski Search Engine Land

SLC | SEM: What Works & What Doesn’t in 2014 SLC | SEM put on a great event today at the Adobe building in Lehi, Utah.  Boostability was proud to have 30 eager-to-learn employees there to see what Search Engine Land’s Elisabeth Osmeloski had to say about what does and doesn’t work in marketing today. [...]

The Benefits of Improving Your Web Page Load Speed

Published on July 16, 2012

The Benefits of Improving Load Speed

Web page load speed is a major factor in ROI and conversion rates. In addition, Google uses the web page load speed to determine rankings. Matt Cutts states that web page load speed is, in fact, used in creating search results, though there are other factors that are weighted more heavily in creating those results. [...]

Why Social Media is Good for Business

Published on July 11, 2012

Why social media is good for business

As the world begins to revolve more and more around the Internet and more and more of the Internet seems to revolve around the various social media communities, advertisers are spending time and money trying to find a way to cash in. The list of companies trying to cash in on what some are still [...]

Affordable Search Engine Marketing

Published on June 26, 2012

Onsite edits are crucial for SMB websites

The first step to successful Search Engine Marketing is site optimization. Ultimately, your site needs to provide a great experience for your visitor, while having the necessary content to rank in the appropriate markets for your business. If your resources are limited, sit down with your SEO company and tell them you want to work on improving your site before starting other work. Your resources can be allocated to proper keyword research, creating relevant and unique content, or creating a fun and efficient website experience for your customer.

Small Business Website Tips

Published on June 5, 2012

Small business website tips

You own a small business and you’re trying to make your presence known online. The challenge many small business owners face is trying to dream big on a small budget. This is a necessary challenge because you know that for a business to survive these days you have to have an online presence. With each [...]