What Is Semantic Search?

Published on September 15, 2014

What Is Semantic Search

Semantic search sounds like a foreign language, I know. It’s not.  It’s a big word to describe a pretty simple concept.  Semantic search is the reason you get pretty decent search results when you type “bad hair day.” Instead of taking you just to pre-teen forums where the words “bad hair day” are repeated over [...]

How Is Google Plus Important To My Business?

Published on September 11, 2014

Jumping Donut

Did you know over 300 million people are currently active on Google’s Social Media platform, Google+?   Internationally, Google+ is considered the second most used social media platform seen in over 31 markets – the largest of which is the United States, followed by India. Don’t forget that Google+ IS Google!  When it comes to the [...]

Happily Ever After: Finding the Right Online Marketing Company for Your Small Business

Published on September 8, 2014

Fairytale Marketing

Once upon a time, an emperor learned about a nightingale whose song was the most beautiful in the land. He moved heaven and earth to acquire the bird—only to be persuaded instead to substitute a mechanical bird that could perform with a superior technique. Or so he thought. Of course, it was only when the [...]

The Booster Seat Episode 5: Title Tag Optimization

Published on September 3, 2014

The Booster Seat on BoostTV

Hey there Boosters!  Welcome to another edition of The Booster Seat!  Today, we are going to be talking about title tag optimization.  Take a walk with me. Hey, so today we are going to be talking about <titles> or Titles. We are going to be using three W’s to help teach us about titles.  First [...]

How to Monitor and Respond to Online Reviews

Published on September 1, 2014

Responding to Reviews

Nowadays, consumers are savvy. They don’t rely as much on a company’s advertisements to find out about that company. Instead, modern consumers look at online reviews by the company’s current customers. Consumers trust reviews because they view them as more truthful. Studies show that 84% of Americans are influenced by online reviews when they decide [...]

The Booster Seat Ep 3: HTTPS As A Ranking Signal

Published on August 22, 2014

The Booster Seat on BoostTV

Well hey there Boosters! I’m Andrew Eagar.  Welcome to another edition of the Booster Seat. Today, we’re going to be talking about security – specifically, the new security update Google released a couple weeks ago. When we’re talking about security, we’re talking about “What Is HTTPS?” What Is HTTPS? Let’s talk about what HTTPS is.  [...]

SEO Leader Boostability Places #254 on Inc. 500/5000 2014

Published on August 21, 2014

Inc254of5000

    SILICON SLOPES, Utah, Aug. 21, 2014 /PRNewswire/ — In the five years since its founding in 2009, growth has been the greatest constant for Internet marketing company Boostability, a company that specializes in local search engine optimization (SEO) for small businesses. As an expert in Internet marketing, Boostability employs organic methodologies for helping small business customers ensure [...]

What Is SEO & Why Do I Need It?

Published on

Be Found On Local Search

When I first broke into the search industry, the first learning curve I faced was understanding how search engines work. The major breakthrough came when I began to understand what a search engine’s goal actually is. Just like any other business, a search engine is striving to provide relevant search results to any individual performing [...]

Does Your Content Rule The Internet?

Published on August 4, 2014

Content Is King

Get Back to Business: Market Like It’s 1999

Published on July 16, 2014

Elisabeth Osmeloski Search Engine Land

SLC | SEM: What Works & What Doesn’t in 2014 SLC | SEM put on a great event today at the Adobe building in Lehi, Utah.  Boostability was proud to have 30 eager-to-learn employees there to see what Search Engine Land’s Elisabeth Osmeloski had to say about what does and doesn’t work in marketing today. [...]