Archive for the ‘SEO Agency’ category

« Older Entries

Craving Good Campaign Management?

March 30th, 2010

Does Your Organization Have A Proven SEO Campaign Management Solution?

By my rough estimate, there are about 3200 SEO agencies in the US market, and more are cropping up daily.

SEO spending is expected to at least double from 13 billion in 2008 to 26 billion by 2013. Local agencies are trying to meet the demands of their markets and selling  services like mad. This is all well and good.

Does your organization have a consistent method for managing SEO campaigns? If so, are new employees trained on this same method? Does management have a way to centrally follow the progress of any one SEO campaign? Is management also able to track employee performance?

At Boostability, we are learning more and more that most SEO agencies are not using a centralized SEO campaign management application. Rather, the  spectrum swings towards the in-house, decentralized method.  One of the primary reasons we entered this market space was to provide a solution to the issues your agency may be facing.  If the in-house approach has been effective to a point but is now losing ground or becoming out dated, consider what Boostability has to offer.

Our team has developed a first-rate online campaign management tool that can by used by the SEO analyst staff for SEO work-flow fulfillment activities and by the management team for tracking overall campaign performance. 

There is no limit to the amount of campaigns a single analyst can maintain. The system also accepts multiple analysts working their many campaigns, respectively.  

It seems every manager loves reviewing reports and looking at dashboards to measure performance.  Boostability’s  system will provide the manager the tools necessary for following the progress of the SEO analysts working on their campaigns. How much time did the analyst spend on each campaign? How many SEO tasks were completed?

As every organization deals with employee transition, a history of campaign SEO work is preserved and new SEO work-flow tasks for the same campaign can easily be fulfilled by a replacement analyst. None of the work is lost and the hand-off is smooth.

Is your organization ready for SEO campaign management technology? We’d love it if you checked out what we have to offer. For more information, visit our website at www.boostability.com or send us an email at sales@boostability.com. We think you’ll be impressed by what we have to offer and pleased by the pricing.

–JK

No comments »

Posted in SEO Agency, campaign management

Tags:

Local Businesses Look to Internet to Help Maximize Reach

March 5th, 2010

Are SEO Agencies Meeting Local Business Needs? 

In a recent post I  joked about all the different ways I use a phone book besides actually looking for a phone number. While I’m not perusing for phone numbers in a book, I wonder if the same holds true for most households.  Are local businesses catching on to the internet as a method of local business searching? 

As recently as a few years ago, you’d have to be specific in your searching to find the right business. Yahoo and Google crawlers did not pick up on the locality of the user conducting the search. Because I live in Utah, if I wanted to throw my five-year-old son a birthday bash at Chuck E. Cheese’s I made sure I entered in the search field: “Chuck E. Cheese’s Salt Lake City”. It wasn’t terribly cumbersome but I do appreciate that all I have to do now is just enter Chuck E. Cheese’s.

Internet searching is smarter today. Nothing can be easier than just entering the type of service, or the exact name of the business and voila, results are split second fast (at least on my cable connection), and thanks to Google Maps I can see the location and contact information of the business in proximity to my location. If local businesses are not already trying to tap how they can boost exposure through  ever-popular local search methods, they soon will be.

The question is are these small businesses going to take the time to cite their business on internet directories and regularly conduct DIY SEO? Business owners may soon realize the work it takes to get a high listing on Google Maps and will be reaching out to an SEO agency for help. Perhaps these businesses will have the budget to have an outside consultant get them to where they want to be. An SEO agency may have a range of plans that fit the needs of different types of clients.

If you are an SEO agency and offer local businesses an SEO consulting plan, can you commit the resources to this emerging market and still maintain favorable margins? At Boostability we’re aware that high-performing and reputable SEO agencies retain top talent to effectively manage their clients’ needs. What may be challenging is meeting expectations for local businesses with smaller budgets. 

Our main goal at Boostability is to provide the tools necessary to cut through the tediousness of cumbersome SEO tasks. Our campaign management software is designed to address multiple domains with clear cut automated workflow for each of them. SEO analysts can log in to the tool online and follow the set of instructions.  SEO agency managers can view the progress their analysts are making and provide input.

In addition, our software tool includes centralized dashboards and reporting that can be accessed internally to review campaign status.  Clients may also have access to reporting to follow the progress of their campaign.

If you want to learn more about how our suite of tools can help create additional business opportunities please contact us at sales@boostability.com

No comments »

Posted in Local Online Marketing, SEO Agency, Small Business

Tags:

Boostability Press Release, March 3, 2010

March 2nd, 2010

Agencies Use SEO Campaign Management Software to Deliver results for Small Businesses

Small businesses need a cost effective local search solution. Internet marketing agencies are addressing the market, but need tools and campaign management software to deliver high value to the customer in a cost effective way. Boostability offers a web-based solution that automates local search campaigns.   

Lehi, Utah (Boostability) – Travis Thorpe, CEO and co-founder of Boostability, a search engine optimization (SEO) campaign management solution provider, is painfully aware of the problems Internet marketing agencies face when servicing smaller-sized customers. “Local businesses need a cost-effective solution.  Traditional SEO strategies and consultation can be too expensive for them,” Thorpe explains. “There’s a big difference between national SEO campaigns and local search campaigns.  We’re certain the bulk of the work for the local campaigns can be automated with dynamic software to deliver high results.”  

Yet, Search Engine Marketing Professional Organization (SEMPO), a global non-profit serving the search engine marketing (SEM) industry, posted on its website that SEM spending in 2008 totaled $13.4 billion. By 2013 the number is expected reach $26.1 billion. That exponential leap is causing these marketing agencies to take notice.

Large enterprises will continue to pay for search engine marketing, so where is the extra spending going to come from?  Thorpe believes a large chunk of the money will be drawn from local businesses entering the search market.  Marketing agencies will be adapting to meet their needs. This translates to the agency maximizing its efficiencies if they want to see strong profit returns.

Thorpe and fellow founder and President, Rick Horsley, started Boostability in February 2009 to meet the needs of the emerging local search market . They recruited top talent to develop and  launch cutting-edge web-based SEO campaign management technology. Boostability’s tools automate redundant SEO activies and provide reporting to its customers.

The application is live and being utilized by thousands of users, ranging from web hosting providers, Internet marketing agencies, and small business owners.  “My dream has become reality. Our team has created a product that can help agencies efficiently meet the needs of their local search clients.”

Boostability’s technology provides easy to use workflow processes that generate relevant action items. Agencies have the ability to white label the management platform to provide seamless automated reporting to their customers. Thorpe adds, “It provides a turn-key solution for agencies that want to provide a local search solution and deliver the quality reporting their customers are hungry for.” He thinks this can bode well for retention rates – which is essential to any marketing agency.

About Boostability:

Boostability provides an integrated enterprise level SEO software platform for Internet marketing companies and professionals that service the SMB marketplace. Its enterprise workflow platform gives the ability to manage up to tens of thousands of customer campaigns and was designed for the marketing professional to scale their operations and reach.

No comments »

Posted in Local Online Marketing, Press Releases, SEO Agency, Small Business