Archive for the ‘Local Online Marketing’ category

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Want The Bang for The Buck?

May 4th, 2010

No Need to Be Left in The Dark

When is the best time to start a business? Perhaps you have an idea, but in this economy are you crazy for getting started now? Or are you running a small business and having difficulty attracting new customers and wondering when things are going to get better?

I can’t imagine starting or managing a small business anywhere else except this great country. To wax a bit historic and patriotic, when the framers of the Constitution worked tirelessly at the Constitutional Convention in the spring and summer of 1787, they knew the power and potential of having a free market. They wanted all to have the opportunity to fulfill their dreams. The framers stuck to these free market principles:

  • The freedom to try
  • The freedom to buy
  • The freedom to sell
  • The freedom to fail

At Boostability, we’re rooting for the small business, the dreamer, the visionary. We created a do-it-yourself (DIY) online marketing package that will get your business noticed without much impact on your budget. We’re not about that failure part.

I posted an article a few months ago about how customers aren’t referring to phone books much to find businesses. Instead, they’re going to their trusty search engine and looking at the results that pop up on the first page. The winning business is the one that has done the work to get their site noticed. Recent polls suggest that 90% of online searchers don’t click past the first page. Where does your website rank?

There are many Search Engine Optimization (SEO) companies out there that would like to get you on that first page, and if you have the budget for that kind of monthly spend, this may well suit you. However, to the small business owner just getting started and being meticulous about every dollar spent, an SEO agency may be out of range.

Enter Boostability’s DIY SEO work-flow product. Our team of developers and SEO experts have been in the business for over six years and we know what it takes to get a business noticed on the web. When we started developing our automated work-flow application, we had the small business owner in mind. The spending for SEO has increased significantly in the last few years and is expected to rise sharply still. Small businesses are catching on but, simply put, if the money is not there, does that mean the small business owner is out of luck? We think otherwise.

There is a place for a small business owner to follow along as an SEO consultant would and perform the functions necessary to get noticed on the web. Boostability’s DIY SEO automated work-flow application is accessible online for a low monthly cost and will walk a user through all the important steps to build a website’s presence.

The process may only take a few hours a week and then, with regular attention, in a few months you may see your website show up at the top of the list. If you’d like to learn more about this easy-to-follow product, visit us at http://www.boostability.com/SEO-Software or give us a call at 1-800-261-1537.

–JK

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Posted in Local Online Marketing, Small Business

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Craving Good Campaign Management?

March 30th, 2010

Does Your Organization Have A Proven SEO Campaign Management Solution?

By my rough estimate, there are about 3200 SEO agencies in the US market, and more are cropping up daily.

SEO spending is expected to at least double from 13 billion in 2008 to 26 billion by 2013. Local agencies are trying to meet the demands of their markets and selling  services like mad. This is all well and good.

Does your organization have a consistent method for managing SEO campaigns? If so, are new employees trained on this same method? Does management have a way to centrally follow the progress of any one SEO campaign? Is management also able to track employee performance?

At Boostability, we are learning more and more that most SEO agencies are not using a centralized SEO campaign management application. Rather, the  spectrum swings towards the in-house, decentralized method.  One of the primary reasons we entered this market space was to provide a solution to the issues your agency may be facing.  If the in-house approach has been effective to a point but is now losing ground or becoming out dated, consider what Boostability has to offer.

Our team has developed a first-rate online campaign management tool that can by used by the SEO analyst staff for SEO work-flow fulfillment activities and by the management team for tracking overall campaign performance. 

There is no limit to the amount of campaigns a single analyst can maintain. The system also accepts multiple analysts working their many campaigns, respectively.  

It seems every manager loves reviewing reports and looking at dashboards to measure performance.  Boostability’s  system will provide the manager the tools necessary for following the progress of the SEO analysts working on their campaigns. How much time did the analyst spend on each campaign? How many SEO tasks were completed?

As every organization deals with employee transition, a history of campaign SEO work is preserved and new SEO work-flow tasks for the same campaign can easily be fulfilled by a replacement analyst. None of the work is lost and the hand-off is smooth.

Is your organization ready for SEO campaign management technology? We’d love it if you checked out what we have to offer. For more information, visit our website at www.boostability.com or send us an email at sales@boostability.com. We think you’ll be impressed by what we have to offer and pleased by the pricing.

–JK

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Posted in SEO Agency, campaign management

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Boostability Press Release, March 23, 2010

March 23rd, 2010

Small Business Service Providers Increase Revenue Stream by Offering Search Engine Optimization (SEO) to Their Customers

Organizations that cater to small and local businesses can easily expand their product offerings by adding SEO. Boostability offers a proven model that can be configured to meet the needs of the organization and bring in new revenue streams.  

Lehi, Utah (Boostability) – Search Engine Optimization (SEO) tools are just one offering available to businesses eager to find an edge on the Web. Small Business will also work with web service providers for website design, website hosting, Search Engine Marketing (SEM – including SEO, pay-per-click, and Maps Optimization), website analysis, merchant accounts, and the list goes on.

Boostability’s focus is on providing the best organic search software tools and services on the market today. We recognize the value an optimized website is to a business reaching out to attract new customers, build new relationships, and foster growth.

Since we don’t design websites, host domains, or set up merchant accounts, we’re always interested in partnering with organizations that do provide these services. In addition, we’ve discovered that other business services can benefit by offering their customers web-based packages, including SEO.

Travis Thorpe, CEO of Boostability, sees a real value-add for web and business service providers if they include SEO as part of their product offerings. “We’ve spent our time and money developing the best SEO enterprise campaign management platform that combines an easy to manage work flow process,” he says. “Our partners see the need to be able to manage all of the customer SEO work with a single centralized platform that the entire organization has access to. Partners need a platform that addresses operational issues and can scale the SEO offering.”

Boostability is flexible with the types of partnerships it establishes. Thorpe continues, “We’re aware that our partners may not have the resources to manage SEO activities, and that’s fine. We can configure the software to be accessible to our partners’ customers for self-service SEO or our team can fulfill these services.” He adds, “What’s great is that for a low cost you can white label the SEO workflow software and brand the service as your own.”

Who do we think makes a great fit for partnering ventures? As mentioned, hosting, web development, and web-service oriented companies are excellent. However, we’re also interested in exploring possibilities with non-web-based providers that may deliver such local business services as advertising, print media, or even legal services. Thorpe sums it up, “The partnership possibilities are widespread in the SMB marketplace.”  

About Boostability:

Boostability provides an integrated enterprise-level SEO software platform for Internet marketing companies and professionals that service the SMB marketplace. Its enterprise workflow platform gives the ability to efficiently manage all your SEO customer needs.

For more information:

Media contact
Jason Koop, Marketing/Communications
Boostability

Jason@boostability.com
1-801-571-1816

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Posted in Local Online Marketing, Press Releases, SEO Partnerships, Small Business

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