Affordable Search Engine Marketing

Published on June 26, 2012

Onsite edits are crucial for SMB websites

The first step to successful Search Engine Marketing is site optimization. Ultimately, your site needs to provide a great experience for your visitor, while having the necessary content to rank in the appropriate markets for your business. If your resources are limited, sit down with your SEO company and tell them you want to work on improving your site before starting other work. Your resources can be allocated to proper keyword research, creating relevant and unique content, or creating a fun and efficient website experience for your customer.

Take Google Maps Indoors!

Published on January 14, 2012

Take-Google-Maps-Indoors

Have you ever been in this situation? You land in an airport you have never been to before, the plane you are on now landed late, and you somehow have to find your connecting flight within the next 15 minutes. Panicked, you shove your way past the other passengers with your carry-on luggage whacking people [...]

Loading Videos for your Google Maps Listing

Published on November 9, 2011

YouTube

Some of my responsibilities have changed a little here at Boostability.  The world of SEO changes constantly, which means my job does too. I like it; it keeps things interesting. I am starting to work more and more with Google Maps and getting our clients optimized in that way.  Lots of local searches are showing [...]

Why Organic Search?

Published on September 10, 2011

Organic-SEO

I just recently talked about PPC and SEO working together to create a better product, answering the myth that SEO is not good for PPC. They are both great tools that can be used to increase your visibility to customers, yet organic search is still more likely than not going to give a better ROI [...]

Google Acquires Zagat

Published on September 8, 2011

zagat

Google has been buying out a lot of different companies lately. As always, they are wanting to create the best user experience for their users.  They are at it again with the acquisition of Zagat. Zagat gives the famous “Zagat ratings” to the best places to eat all over the world! Here is the announcement from Zagat.com: [...]

Create Internet Marketing Success by Using Google Maps Optimization

Published on August 4, 2011

In the United States today, it can be difficult for the average citizen to find steady employment after the financial crisis of 2008. In many areas of the nation, the unemployment rate remains over 12%, while the national average has yet to fall under 9% since before 2007. The job market is not the only [...]

Increasing Your Google Maps Radius

Published on June 10, 2011

As a Google Places specialist, I often get asked, “How do I show up for a certain city?” or “How do I increase the radius my business shows up for on Google Places?” There are many factors that go into the algorithm that decides whether you show up for a certain geographical location; including where [...]

Overview of Google Integrated Search

Published on May 24, 2011

Integrated Search - Boostability

You may have noticed Google has recently started pushing out a new local search results format which uses information from both your Google Places and organic listing combining them into one single listing. Many small businesses depend on search engine traffic to drive potential consumers to their location; if you are one of these then [...]

Get Lost and Then Get Found, Online

Published on May 13, 2011

Google Places Home Page

As has probably been mentioned multiple times throughout the Internet, the phone book is dying, and the new way to be found is through Internet search. Now a question a lot of small businesses might have on their mind is: “How can customers find me, and know how to get to my brick and mortar [...]

Google Places, where will I end up?

Published on December 22, 2010

You may have noticed that Google has made some important changes recently to how local listing shows in the search results. In order to help you keep up with the ever changing Internet marketplace we wanted to see if we could explain the new results and clear up any misunderstandings. If there are any changes [...]