Boostability and the Future of Guest Blogging: A Response to Matt Cutts

Published on January 28, 2014

High Quality Guest Blog Post

Matt Cutts, the head of Google’s Webspam team and a popular blogger, recently published an article detailing what he calls the “decay and fall of guest blogging.” But for those of you who have used guest contributors before, don’t start running for the hills just yet. In the world of Google, quality always wins. Websites, [...]

Google Algorithm Updates – 2013 Rewind

Published on December 27, 2013

Google

Google made sure that 2013 was an eventful year in the SEO world.  Though critics claim that SEO is dead, 2013 proved that SEO is nowhere near dying, but rather evolving.  Google is expecting more out of websites than they ever have.  Websites that are investing in SEO and building natural and diverse link profiles [...]

How Often is Google Crawling my Site?

Published on November 4, 2013

Google Webmaster Tools Crawl Stats

Having done SEO for hundreds of websites, I’ve realized there are many reasons to ask: “how often Google is crawling my site?” Some website owners wonder how often they should be making changes to their website and they try to base their decision off of how frequently Google visits. Others simply wonder whether Google has [...]

Keywords: The Long and the Short of It

Published on October 29, 2013

The ongoing fight for money keywords.

Why are long-tail keywords important if they don’t have much search volume? There is a question I get from clients over and over again: why should I go after a long-tail keyword? If they don’t have much search volume, why is it worth it? We all love “money keywords,” or keywords with a high search [...]

What is Google Hummingbird?

Published on October 1, 2013

Google Hummingbird Update Announced Sept. 26, 2013

Hummingbird is Google’s largest official algorithm update since 2001, affecting 90 percent of search queries. Google’s senior vice president of search, Amit Singhal, officially announced on Thursday, Sept. 26, 2013, that a new search algorithm called “Hummingbird” had been released within the previous month.   The company did not reveal many details on the release in [...]

Google’s “Carousel” Changes How Search Results Display for Local Businesses

Published on June 21, 2013

Old Google Local Results

Almost exactly a year after Google announced the integration of Google+ into their local product offering Google again makes a change to local search results. Google’s new “Carousel” affects the way that results are displayed when a local search is performed by immediately placing more information in front of the user. At this point the [...]

Naughty vs. Nice: How to Get Everything You Want for Christmas Next Year

Published on December 26, 2012

Santa Google

Christmas is over. The presents have been unwrapped, the turkey’s been cooked and eaten, and the house is now strewn with opened gifts and wrapping paper. As you survey the wreckage, you may find yourself feeling happy and satisfied, like a kid to whom Santa has brought everything he asked for. Many more people, however, [...]

Why Google Cache is Important to Your SEO

Published on November 6, 2012

Google Cache

You are probably familiar with what Google Cache does. Essentially, Google crawls a page and then stores a copy of it, which can then be accessed if the site fails to load or is loading too slowly. What you may not know is that Google Cache can reveal important things about your SEO.   When [...]

Navigating the River of Online Information: Google’s Focus on Quality

Published on October 10, 2012

Google River Guide

One of the best things about the internet is that it is always changing, expanding, and growing. Like the flow of a river, access to newer information is available at any given time. What was new a second ago is quickly replaced, added to, or superceded.   Because of this steady stream of information and [...]

The Benefits of Improving Your Web Page Load Speed

Published on July 16, 2012

The Benefits of Improving Load Speed

Web page load speed is a major factor in ROI and conversion rates. In addition, Google uses the web page load speed to determine rankings. Matt Cutts states that web page load speed is, in fact, used in creating search results, though there are other factors that are weighted more heavily in creating those results. [...]