Naughty vs. Nice: How to Get Everything You Want for Christmas Next Year

Published on December 26, 2012

Santa Google

Christmas is over. The presents have been unwrapped, the turkey’s been cooked and eaten, and the house is now strewn with opened gifts and wrapping paper. As you survey the wreckage, you may find yourself feeling happy and satisfied, like a kid to whom Santa has brought everything he asked for. Many more people, however, [...]

Why Google Cache is Important to Your SEO

Published on November 6, 2012

Google Cache

You are probably familiar with what Google Cache does. Essentially, Google crawls a page and then stores a copy of it, which can then be accessed if the site fails to load or is loading too slowly. What you may not know is that Google Cache can reveal important things about your SEO.   When [...]

Navigating the River of Online Information: Google’s Focus on Quality

Published on October 10, 2012

Google River Guide

One of the best things about the internet is that it is always changing, expanding, and growing. Like the flow of a river, access to newer information is available at any given time. What was new a second ago is quickly replaced, added to, or superceded.   Because of this steady stream of information and [...]

The Benefits of Improving Your Web Page Load Speed

Published on July 16, 2012

The Benefits of Improving Load Speed

Web page load speed is a major factor in ROI and conversion rates. In addition, Google uses the web page load speed to determine rankings. Matt Cutts states that web page load speed is, in fact, used in creating search results, though there are other factors that are weighted more heavily in creating those results. [...]

Small Business Website Tips

Published on June 5, 2012

Small business website tips

You own a small business and you’re trying to make your presence known online. The challenge many small business owners face is trying to dream big on a small budget. This is a necessary challenge because you know that for a business to survive these days you have to have an online presence. With each [...]

Title Tags and Meta Descriptions: A Beginner’s Guide

Published on May 7, 2012

Writing Good Title Tags and Meta Descriptions

Title tags and meta descriptions are the first thing people will read about your site when viewed in search results. Along with actual site content, the titles and descriptions of your pages play a major role in determining how search engines rank your site. Therefore, it is important that they be keyword dense and relevant [...]

How does online marketing differ from traditional marketing?

Published on March 27, 2012

Online Marketing Lets You Target A Specific Market

Online marketing is becoming a necessity if you hope to keep up in the business world today. Listed below are four reasons why online marketing is becoming so vital.

SEO Roadmaps: How planning your marketing strategy early can help your business grow.

Published on February 17, 2012

SEO Roadmap

Planning in advance can help you avoid trouble later. Before navigation systems became a common item in vehicles, the typical family had to follow a roadmap while enjoying a family vacation.  A good navigator knows three very important things: where you are now, where you want to be, and the best way to get there. [...]

Take Google Maps Indoors!

Published on January 14, 2012

Take-Google-Maps-Indoors

Have you ever been in this situation? You land in an airport you have never been to before, the plane you are on now landed late, and you somehow have to find your connecting flight within the next 15 minutes. Panicked, you shove your way past the other passengers with your carry-on luggage whacking people [...]

How Do I Stay Ahead of All These Search Engine Changes?

Published on January 13, 2012

Changes Ahead

Search engines are like everything else on the Internet, they are constantly changing. As a website owner, it can be frustrating that the primary channel for new customers is always changing the rules on you. Just when you think you have it figured out, they go and change things. Google has been releasing major changes [...]