How does online marketing differ from traditional marketing?
Published on March 27, 2012, by Ryan Walker
Marketing is not a singular act or push of your company’s products or services. There are always multiple dimensions to a successful marketing strategy within any organization. Online marketing is becoming a necessity if you hope to keep up in the business world today. Listed below are four reasons why online marketing is becoming so vital.
- Target a specific audience
Traditional marketing can end up wasting a large sum of money and time reaching consumers that you never intended to reach. Online marketing has the ability to place you right in front of people that are searching for the product or service that you offer. Branding is planting a seed; Search Engine Marketing is harvesting the crop.
- Track marketing investments easily
The ability to track sales and conversions through web analytics makes tracking online marketing investments a breeze. When running numerous traditional marketing campaigns it can be very difficult to know which of the avenues are actually producing revenue. The data available while marketing online allows you to place your marketing investment where you can obtain the highest ROI.
- Reach consumers anytime, anywhere
Online marketing allows you to be in front of consumers, day or night. The ability to access the Internet continues to expand with Wi-Fi and smart phones. There is no limit to when or where someone can search the Internet. Traditional marketing may be limited to rush hour traffic as people drive by a billboard or the ten minutes it takes to browse through the Sunday newspaper.
- Access informational content immediately
Think of the information a newspaper ad is capable of including. Perhaps it may have the company name, a phone number, an image, and maybe a catchy line or company slogan. When people access your website through online marketing they are able to get all of the above information and more. Not only can customers read detailed descriptions about your company and products or services, but they can even access a map and get directions to your business!
Don’t miss out on the unique benefits of online marketing. If you aren’t currently doing any marketing online you are behind the curve. Get started today! Those of you who are using online marketing, find ways to use it even more. Marketing based on real data will make you more efficient in your business than you have ever been before.
Ryan Walker has been with Boostability for over two years and has over four years of marketing experience. The only careers that could possibly take him out of marketing would be the PGA tour or becoming an ESPN analyst. Ryan enjoys playing golf and basketball, fly-fishing, and camping.
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