Archive for March, 2010

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Craving Good Campaign Management?

March 30th, 2010

Does Your Organization Have A Proven SEO Campaign Management Solution?

By my rough estimate, there are about 3200 SEO agencies in the US market, and more are cropping up daily.

SEO spending is expected to at least double from 13 billion in 2008 to 26 billion by 2013. Local agencies are trying to meet the demands of their markets and selling  services like mad. This is all well and good.

Does your organization have a consistent method for managing SEO campaigns? If so, are new employees trained on this same method? Does management have a way to centrally follow the progress of any one SEO campaign? Is management also able to track employee performance?

At Boostability, we are learning more and more that most SEO agencies are not using a centralized SEO campaign management application. Rather, the  spectrum swings towards the in-house, decentralized method.  One of the primary reasons we entered this market space was to provide a solution to the issues your agency may be facing.  If the in-house approach has been effective to a point but is now losing ground or becoming out dated, consider what Boostability has to offer.

Our team has developed a first-rate online campaign management tool that can by used by the SEO analyst staff for SEO work-flow fulfillment activities and by the management team for tracking overall campaign performance. 

There is no limit to the amount of campaigns a single analyst can maintain. The system also accepts multiple analysts working their many campaigns, respectively.  

It seems every manager loves reviewing reports and looking at dashboards to measure performance.  Boostability’s  system will provide the manager the tools necessary for following the progress of the SEO analysts working on their campaigns. How much time did the analyst spend on each campaign? How many SEO tasks were completed?

As every organization deals with employee transition, a history of campaign SEO work is preserved and new SEO work-flow tasks for the same campaign can easily be fulfilled by a replacement analyst. None of the work is lost and the hand-off is smooth.

Is your organization ready for SEO campaign management technology? We’d love it if you checked out what we have to offer. For more information, visit our website at www.boostability.com or send us an email at sales@boostability.com. We think you’ll be impressed by what we have to offer and pleased by the pricing.

–JK

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Posted in SEO Agency, campaign management

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Boostability Press Release, March 23, 2010

March 23rd, 2010

Small Business Service Providers Increase Revenue Stream by Offering Search Engine Optimization (SEO) to Their Customers

Organizations that cater to small and local businesses can easily expand their product offerings by adding SEO. Boostability offers a proven model that can be configured to meet the needs of the organization and bring in new revenue streams.  

Lehi, Utah (Boostability) – Search Engine Optimization (SEO) tools are just one offering available to businesses eager to find an edge on the Web. Small Business will also work with web service providers for website design, website hosting, Search Engine Marketing (SEM – including SEO, pay-per-click, and Maps Optimization), website analysis, merchant accounts, and the list goes on.

Boostability’s focus is on providing the best organic search software tools and services on the market today. We recognize the value an optimized website is to a business reaching out to attract new customers, build new relationships, and foster growth.

Since we don’t design websites, host domains, or set up merchant accounts, we’re always interested in partnering with organizations that do provide these services. In addition, we’ve discovered that other business services can benefit by offering their customers web-based packages, including SEO.

Travis Thorpe, CEO of Boostability, sees a real value-add for web and business service providers if they include SEO as part of their product offerings. “We’ve spent our time and money developing the best SEO enterprise campaign management platform that combines an easy to manage work flow process,” he says. “Our partners see the need to be able to manage all of the customer SEO work with a single centralized platform that the entire organization has access to. Partners need a platform that addresses operational issues and can scale the SEO offering.”

Boostability is flexible with the types of partnerships it establishes. Thorpe continues, “We’re aware that our partners may not have the resources to manage SEO activities, and that’s fine. We can configure the software to be accessible to our partners’ customers for self-service SEO or our team can fulfill these services.” He adds, “What’s great is that for a low cost you can white label the SEO workflow software and brand the service as your own.”

Who do we think makes a great fit for partnering ventures? As mentioned, hosting, web development, and web-service oriented companies are excellent. However, we’re also interested in exploring possibilities with non-web-based providers that may deliver such local business services as advertising, print media, or even legal services. Thorpe sums it up, “The partnership possibilities are widespread in the SMB marketplace.”  

About Boostability:

Boostability provides an integrated enterprise-level SEO software platform for Internet marketing companies and professionals that service the SMB marketplace. Its enterprise workflow platform gives the ability to efficiently manage all your SEO customer needs.

For more information:

Media contact
Jason Koop, Marketing/Communications
Boostability

Jason@boostability.com
1-801-571-1816

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Posted in Local Online Marketing, Press Releases, SEO Partnerships, Small Business

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Links, Links, and More Links, But The Right Kinds of Links

March 14th, 2010

Boostability’s DIY SEO Tools Walks Users Through an Effective Linking Process

Before there was Google, there was HotBot. Before HotBot there was Alta Vista.  Before that? I don’t really know but that’s okay. This post is not a history lesson in the birth and development of Internet search engines.  What I do wish to write about is how link building has influenced a website’s popularity for as long as there has been an Internet search engine.   

A local business that maintains a website to draw customers can benefit greatly by having many links pointing to its site. Why is this important? The most obvious reason is that new customers discover you by following the links that lead to your site.  Another important reason for having these links is that search engines like Google, Yahoo, Bing, and Ask refer to them as a measure in determining your site’s relevance.

If your website has strong relevance it’s bound to positively influence its page rank and that’s where you see the results you want to, i.e. your website link near the top of an organic search results index.

If you’re like me, I barely make it past page 3 when searching for a service on the Internet. Everyone wants to show up at the top but a lot of work needs to be done to get your site there. This is why SEO spending is so huge. Companies, including local businesses, often pay Internet marketing agencies to conduct back linking activities to help yield top page results.

Newcomers to Intenet marketing practices need to know that  linking (AKA back-linking) is not science. No special degrees are required to do the work. If you’re a small business owner, have a website, a little time, and a tight budget, you can do this yourself. The only hard part is figuring out where to post your URL. Finding the right locations on the Internet can be cumbersome. The trick is finding articles, blogs, DIGGs, Tweets, and Yahoo Q&A that relate to your business and then adding an appropriate comment with your link. The comment you write is most effective when it includes keywords that are associated to content on your site. 

What may be frustrating is that the software Internet search tools (like Google) use to rank your site is not forgiving. If you post 50 links one month and none the next it won’t help you in your climb to get to the top.  Now you’re thinking, “Hey, it’s not rocket science but it looks like it will take a good chunk of my time and I have an actual business to run. Forget it.” Before you cut and run, know that Boostability is in the business of making back linking easy.

We’ve eliminated all the guess work. Our DIY SEO tools, including the back linking component, have been designed to arm you with what you need to successfully run an SEO campaign, including effective back linking. Our developers have constructed a system that will automatically generate connections to relevant locations where you can post your link. The tool will even guide you in inserting comments with appropriate keywords.

Utilizing our web-based software can make monthly, consistent back linking a concievable, ongoing practice.  The result can ultimately lead to  your page landing near the top of the search results list.

For more information, check out what we have to offer on our website at www.boostability.com, or send an email to sales@boostability.com

–JK

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Posted in Local Online Marketing, Small Business

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