SEO Platform

June 10th, 2010 by TravisThorpe No comments »

Most of our blogs have been written for the small local business.  This post I want to write something for our partners and potential partners.  What is an SEO Platform?

When searching for this keyword in Google, I found a lot of sites pushing the term SEO platform.  To these sites it is a tools/dashboard product.  This is something an SEO consultant or Agency can sit down and spend time evaluating and work on a client.  What they really have is an SEO Workspace.

When I think of platform I think of scalability.  How many customers can be managed.  How many bodies are needed to support these customers.  Can any of these Agencies support 100 clients, how about 1,000, now lets talk about 100,000.  I wouldn’t attempt to use any of these SEO workspaces to do it.

While working at my previous company I spent a lot of time looking for a SEO Partner that could help us with our immediate needs to scale.  I found no one that fit into the requirements.  We only needed to support up to 3,000 clients at the time.  That is when I decided there needed to be a real SEO platform available for small and large agencies.

When starting Booostability I had to keep these things in mind.

  • Scalability
  • Quality
  • Cost
  • Talent
  • Consistency
  • Transparency
  • Technology
Boostability solves all those issues above.  I show this list to many different people and they relate to every item.  Some of the above pain points are more painful than others depending on your situation.
We don’t automate the work,  employ spamming methods or outsource to cheap low quality labor overseas.  The work is done by real people using our technology.  Now we can service a local business at an affordable price and still make a difference in a local online marketing campaign and we can do it for 100,000 customers.

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Posted in SEO Platform

Want The Bang for The Buck?

May 4th, 2010 by Jason Koop No comments »

No Need to Be Left in The Dark

When is the best time to start a business? Perhaps you have an idea, but in this economy are you crazy for getting started now? Or are you running a small business and having difficulty attracting new customers and wondering when things are going to get better?

I can’t imagine starting or managing a small business anywhere else except this great country. To wax a bit historic and patriotic, when the framers of the Constitution worked tirelessly at the Constitutional Convention in the spring and summer of 1787, they knew the power and potential of having a free market. They wanted all to have the opportunity to fulfill their dreams. The framers stuck to these free market principles:

  • The freedom to try
  • The freedom to buy
  • The freedom to sell
  • The freedom to fail

At Boostability, we’re rooting for the small business, the dreamer, the visionary. We created a do-it-yourself (DIY) online marketing package that will get your business noticed without much impact on your budget. We’re not about that failure part.

I posted an article a few months ago about how customers aren’t referring to phone books much to find businesses. Instead, they’re going to their trusty search engine and looking at the results that pop up on the first page. The winning business is the one that has done the work to get their site noticed. Recent polls suggest that 90% of online searchers don’t click past the first page. Where does your website rank?

There are many Search Engine Optimization (SEO) companies out there that would like to get you on that first page, and if you have the budget for that kind of monthly spend, this may well suit you. However, to the small business owner just getting started and being meticulous about every dollar spent, an SEO agency may be out of range.

Enter Boostability’s DIY SEO work-flow product. Our team of developers and SEO experts have been in the business for over six years and we know what it takes to get a business noticed on the web. When we started developing our automated work-flow application, we had the small business owner in mind. The spending for SEO has increased significantly in the last few years and is expected to rise sharply still. Small businesses are catching on but, simply put, if the money is not there, does that mean the small business owner is out of luck? We think otherwise.

There is a place for a small business owner to follow along as an SEO consultant would and perform the functions necessary to get noticed on the web. Boostability’s DIY SEO automated work-flow application is accessible online for a low monthly cost and will walk a user through all the important steps to build a website’s presence.

The process may only take a few hours a week and then, with regular attention, in a few months you may see your website show up at the top of the list. If you’d like to learn more about this easy-to-follow product, visit us at http://www.boostability.com/SEO-Software or give us a call at 1-800-261-1537.

–JK

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Posted in Local Online Marketing, Small Business

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Boostability Newsletter – April 2010

April 21st, 2010 by Jason Koop No comments »

Small Business SEO News

The Basics of Local Online Advertising

Make an Informed Decision About Local Online Advertising

The Magic of Local Search

Boostability Software-SEO GPS for Small Business

  • Do it yourself with guidance
  • Save time with simple SEO steps
  • Be informed and get meaningful reporting
  • Dispel the myth that SEO is difficult
  • Get high rankings, more traffic, and more customers

                                      Watch Video

Advertising Tips-Maps Optimization Product

  • Google-#1 site for local listings
  • Top Rankings on the 7 Pack
  • Get more traffic and customers
  • Great Return on Investment

Call 800-261-1537 or email sales@boostability.com to GET LISTED 

Boostability Message-Need for ROI

We know things are tight in this economy and making decisions about how best to market your business and what to spend on advertising is tough.  A business owner wants a great return on their investment.  When an investment is made, there needs to be assurances that their business is being advertised and rankings on the search engines are improving.  When we built our SEO campaign management software we  delivered a cost effective search engine marketing solu­tion that empowers small business to be able to control their internet marketing.  Our focus is presenting you with a suite of SEO tools that includes easy to follow step-by-step SEO work­flow actions and the reporting that validates your efforts.   Get started with your SEO business campaign and see how easy high rankings can be with Boostability.                                                                

Free 30 day trial today   Coupon Code:  monthfree

Reports That Matter

Are You Getting What You Pay For?

3 Reports every Internet Marketing Professional should provide to their clients.

  • Actions and Traffic—Displays an audit listing of SEO actions performed including regis­try updates and back-linking. A graphic displays the impact of actions in relation to your website’s traffic.
  • Keyword Ranking—Allows you to see the current search engine rank for each keyword you are focusing on, and also shows a history of how those rankings have evolved over time.
  • Competition—Compares you to the competition. We compile this information from all the major search engines, measure the inbound links, and pages indexed. A score is gen­erated. How does your site measure up? 

Get on the path for online marketing success. 

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Posted in Newsletter