Published on April 16, 2013
Remember how fun treasure hunts were as a kid? Remember how fun finding the stuff you need on the Internet is? (The answer to both those questions is YES!, in case you were wondering). A good website is the treasure of the online community, whether the gain is in information, products, or entertainment for the [...]
Published on April 11, 2013
Let’s face it: you, like everyone else in the world of business and marketing, want your site to become more important in the eyes of the all-mighty Google. There isn’t a magic formula that reveals exactly what search engines are looking for, but in the case of Google, there are plenty of tools you can [...]
Published on April 3, 2013
When you type your keyword into a search engine and Google displays your site’s homepage in the top results, it’s a good moment. You’ve successfully mastered the techniques for pleasing Google’s crawling robots, and your site now shows up as one of the chosen. But then comes that moment when you feel betrayed: Google only [...]
Published on April 1, 2013
William Shakespeare once said, “April hath put a spirit of youth in everything.” I have to agree with the Bard because, every year on April 1st, I feel like a giddy kid on Christmas morning as I hunt down every April Fools prank that the Internet has to offer. And it’s not surprising that Google [...]
Published on March 26, 2013
Pictures are one of the easiest ways to improve the look of your website, convince people to stay on your pages, and provide information to visitors visually. Pictures are a great benefit for any site, but they have one major disadvantage . . . Google can’t see them! Luckily, the brilliant people who invented the [...]
Published on March 19, 2013
Links are currency; links are like gold. Links are votes; links are like suggestions. Links are electricity. Links are soldiers. These are just a few of the sentiments expressed when you dive into the search results for link optimization. Few topics fascinate the search-engine-inclined more, and few topics inspire the same breadth of debate and [...]
Published on March 13, 2013
Yes, it is true; Google is one of the most amazing innovations since . . . well, chocolate. But what makes Google the number-one search engine in the world? Google relies directly on millions of websites linking to other websites in order to create what is known as Google PageRank. So in essence, consumers, individual [...]
Published on March 6, 2013
“What is SEO, and why does my site need it?” This is a question I hear on a daily basis and one I myself asked a few years ago. Before I worked here at Boostability and learned about search engine optimization or SEO, I did the marketing for a few local businesses. Online marketing was [...]
Published on February 26, 2013
Click here. Start your free trial. Download now. You see phrases like these on sites all over the Internet. What you probably didn’t know is that this type of phrase has a name: a call to action. This is the part of a webpage or any advertisement that is meant to urge users to do [...]
Published on February 19, 2013
When I wake up in the morning, the first thing I grab is my smartphone. As I lay down at night, the last thing I usually look at is my smartphone. As I go throughout the day, I am constantly pulling out my smartphone to observe and communicate with my friends and family on social [...]
