What the Page Layout Algorithm Update Means for Your Website

Published on February 17, 2014

Onsite Optimization - The Importance of Page Layout

Matt Cutts, the head of Google’s Webspam team, recently tweeted a confirmation that, on February 6, 2014, Google released an update to their Page Layout Algorithm. This algorithm was originally released back on January 19, 2012, and another confirmed update on October 9, 2012 makes this the third official release of this algorithm. Unlike when [...]

Boostability and the Future of Guest Blogging: A Response to Matt Cutts

Published on January 28, 2014

High Quality Guest Blog Post

Matt Cutts, the head of Google’s Webspam team and a popular blogger, recently published an article detailing what he calls the “decay and fall of guest blogging.” But for those of you who have used guest contributors before, don’t start running for the hills just yet. In the world of Google, quality always wins. Websites, [...]

Google Algorithm Updates – 2013 Rewind

Published on December 27, 2013

Google

Google made sure that 2013 was an eventful year in the SEO world.  Though critics claim that SEO is dead, 2013 proved that SEO is nowhere near dying, but rather evolving.  Google is expecting more out of websites than they ever have.  Websites that are investing in SEO and building natural and diverse link profiles [...]

5 Ways for Your Business to Ring in the New Year

Published on December 9, 2013

AlternativeLandingPagesHolidays

With Thanksgiving now past and Christmas rapidly approaching, the time to start promoting your business online was yesterday. Though your current holiday sales and marketing campaigns are still important, it’s time to start focusing on your plans for next year. From website optimization to charitable giving, with a little preparation and planning, you can ring [...]

What does a natural link profile look like?

Published on November 18, 2013

Link Profile Comparison

Over the last few months I have started hearing “What does a natural link profile look like?” more & more. This usually means, “What is Google looking for in a link profile?”  As Google and other search engines change and adjust their algorithms, website owners have to continue to evolve and adjust their SEO best [...]

How Often is Google Crawling my Site?

Published on November 4, 2013

Google Webmaster Tools Crawl Stats

Having done SEO for hundreds of websites, I’ve realized there are many reasons to ask: “how often Google is crawling my site?” Some website owners wonder how often they should be making changes to their website and they try to base their decision off of how frequently Google visits. Others simply wonder whether Google has [...]

Keywords: The Long and the Short of It

Published on October 29, 2013

The ongoing fight for money keywords.

Why are long-tail keywords important if they don’t have much search volume? There is a question I get from clients over and over again: why should I go after a long-tail keyword? If they don’t have much search volume, why is it worth it? We all love “money keywords,” or keywords with a high search [...]

How Many Words of Content Should I Have On Each Page?

Published on October 22, 2013

When SEO was still learning to walk back in the 90s, the average webpage contained around 75 words of content. Now, top-ranking pages consistently top the 1,000 word mark–and they seem to be getting longer! Hearing this, webmasters surely wonder, “Do I have to write that much content to be successful in my niche?” Not [...]

What is Google Hummingbird?

Published on October 1, 2013

Google Hummingbird Update Announced Sept. 26, 2013

Hummingbird is Google’s largest official algorithm update since 2001, affecting 90 percent of search queries. Google’s senior vice president of search, Amit Singhal, officially announced on Thursday, Sept. 26, 2013, that a new search algorithm called “Hummingbird” had been released within the previous month.   The company did not reveal many details on the release in [...]

Has your website been manually penalized? Now Google tells you.

Published on August 21, 2013

Google Displays Manual Webspam Actions Taken

One of the most common questions we hear from website owners who are considering SEO services is “How do I know if I’ve been penalized by Google?”  Thanks to a new feature in Google Webmaster Tools this question has now become a lot easier to answer in a definite fashion. In continued efforts to keep [...]